You’re at your computer, ready to produce some solid content, but you don’t know what to write about. Don’t worry, because below are 4 easy ways to get content ideas for your blogs, videos, white papers, etc.
ALSOASKED.COM
one lesser-known tool for generating content ideas is AlsoAsked.com. Go to the app and select a keyword, niche, or general area of interest. Select your language, location, and search depth (i.e. how deep a search you would like to generate). Note, a “deep search” requires you to purchase credits. In this situation, we’ll stick to the free search.
GOOGLE.COM
google itself can also be a powerful way to decide what type of content to make. Head to Google’s search bar, type in a keyword, niche, or general area of interest. In this case I’ll be entering “Problems businesses have with SEO”
Focusing on the results, you see Google provides lots of options. First, take note of the autocomplete suggestions because these are going to be the most popular search topics in regards to your niche.
Second, you can see the AI Overview where Google shares different categories or areas where you can continue a deeper dive within your area of interest.
Third, you can continue to scroll until you see the “People also ask” section. Observe the top questions, and just keep clicking on the questions so that even more appear. Continue down the chain as far as you can go, and take note of the different questions your target audience is asking and wants answers to.
At this point you have a variety of options for written, audio, or video content.
Pro-Tip: Use your questions as your hook or your video headline or both
Use your questions as your hook or your video headline or both.
ANSWERSOCRATES.COM
another great resource is AnswerSocrates.com. Go to the site and enter your topic, country, and language. In my case, I entered “problems businesses have with social media.” The output I get is questions (your target audience) asked on Google.
An often-overlooked tool for topic searching is Reddit. Jump on Reddit and find a subreddit related to your industry or area of interest. You’ll then scroll through the post and find all the threads related to people wanting help, those asking questions, or those wanting to learn how to do something
Pro Tip: Scroll through the Google results to see who is ranking on page one – if reddit is showing on page one or position one of Google, your blog post is likely to outrank it once published
Closing Thoughts
Overall, do your level best to be on the same page as your audience. Help them answer questions to problems they have personally or professionally. This will form a lasting connection between you and your audience, and keep them coming back for more of your content.
About the Author
Imran Akhtar is the owner of nHance solutions, a digital agency providing high-end web development services, social media management, digital marketing strategies, and maintenance and security solutions. He has an MBA in Marketing from Rice University in Houston, and has over 20 years of experience in the marketing and information technology space.
