In today’s world, making the most of your content is key to staying ahead of the game. One way to increase content reach and engagement is to repurpose video content into blog posts. This will not only extend the life of your content but also help with your SEO (Search Engine Optimization), so your target audience can find you online. Below is a detail of why you should consider doing this and how you can actually go about doing it.
Why Turn Video Content Into Blogs
SEO (Search Engine Optimization)
Search engines love well structured, keyword rich content. Videos are great for engagement but not as easily indexable as text. By turning your video content into written form, you can apply SEO best practices like keyword optimization, meta descriptions and internal linking. This increases your website’s visibility and will potentially drive more organic traffic to your site.
MORE AUDIENCE ENGAGEMENT
People consume content in different ways. Some like to watch video content, others like to read text (articles, blogs, etc). By offering both forms of content, you’re catering to a wider audience and increasing the chances of engagement. Blog posts, in particular, allow you to go deeper into topics you’ve covered in your videos and provide value to those who like to digest information at their own pace.
MORE CONTENT REACH
Repurposing video content into blogs allows you to share your message across multiple platforms. Videos are great for social media and YouTube, while blogs are great for LinkedIn, Medium and your own website. This diversified approach means your content reaches different parts of your audience and more of them.
Making the most of your content is key to staying ahead of the game
How To Turn Video Content Into Blogs
SUMMARIZE THE KEY POINTS
Watch your video and note down the key points. This will be the foundation of your blog post. Focus on the main themes and insights that will resonate with your audience. By summarizing these points you’re giving your readers a quick summary of the video content.
USE TRANSCRIPTS
Transcripts are a great resource for creating blog content. They’re a verbatim account of the video which can be edited and refined into a blog post. Transcripts also help you identify the key phrases and terminology used which can then be optimized for SEO. Tools like transcription software or hiring a professional transcriber can make this process easier.
ADD EXTRA INSIGHTS
While the blog should mirror the video content, adding extra information can add value. This could be additional research, related stats or personal anecdotes that weren’t in the video. This will enrich the content and even encourage readers to watch the original video for more context.
ADD VISUALS
Like videos, visuals are important for blog posts. Include relevant images, infographics or screenshots from the video. These break up the text and make the post look good. They also help explain complex ideas and make the content more digestible.
STRUCTURE FOR READABILITY
A well-structured blog post is key to keeping the reader interested. Use headings and sub-headings to organize your content. Bullet points and numbered lists to summarize information. Make sure each section flows into the next and guide the reader through the post.
ADD A CALL TO ACTION
Encourage readers to engage more with your content by adding a call to action (CTA). This could be to comment, share the blog or watch the video. CTAs are key to converting passive readers into active participants in your content ecosystem.
PRACTICAL TIPS
- Identify Target Keywords: Research and include keywords that match your video content. This will improve the blog’s searchability and relevance.
- Use Great Headlines: Craft a headline that sums up both the video and the blog. This will grab the reader’s attention and set their expectations for the content.
- Leverage Existing Content: If you have a series of related videos, consider creating a blog post that links them all together. This adds value and keeps readers on your site longer.
- Monitor and Analyze: Use analytics tools to track your blog posts. This will inform your future content strategy and tell you what’s working with your audience.
- Be Consistent with Branding: Make sure the tone and style of your blog is in line with your brand identity so your audience has a seamless experience across all content formats.
Closing Thoughts
Try these out with your content marketing and you’ll be sure to see a big increase in your online presence and engagement. By turning video content into blog posts, you’re extending the reach of your message and tapping into new audiences who prefer the written word.
As a digital marketing agency helping you increase your online presence, nHance Solutions can help you do this. Our digital marketing and SEO expertise will turn your video content into blog posts that drive traffic and engagement. Get in touch with nHance Solutions today.
About the Author
Imran Akhtar is the owner of nHance solutions, a digital agency providing high-end web development services, social media management, digital marketing strategies, and maintenance and security solutions. He has an MBA in Marketing from Rice University in Houston, and has over 20 years of experience in the marketing and information technology space.
